1. Forbes

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    2. Why B2B Software Should Be Built Around the Customer Experience

      Why B2B Software Should Be Built Around the Customer Experience
      The consumerization of IT has changed the game in the business-technology industry. From product development to deployment to support, users have had to recalibrate their standards for their user experience. Nowhere is this knowledge more key than on one of tech marketing's biggest stages:Dreamforce. This "Super Bowl of Software," held annually in San Francisco and attracting well over 150,000 attendees in September of this year, represents a ...
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  1. Quotes about Forbes

    1. Forbes' new report reveals some of the key issues CMOs are facing when it comes to maximizing the return on their content strategy.
      In @SeismicSoftware Featured in Forbes New "Publish or Perish: A CMO Roadmap"