1. B2B

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    1. Mentioned In 182 Articles

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  1. Quotes about B2B

    1. A recent Corporate Executive Board study of more than 1,400 B2B customers found that customers completed, on average, nearly 60% of a typical purchasing decision – researching solutions, ranking options, setting requirements, and benchmarking pricing – before even having a conversation with a supplier.
      In Strange Bedfellows: How Content Marketing is Bringing Together Sales Teams and Marketing Departments
    2. As the findings of this study prove, the best B2B marketers are predictive analytics users.
      In Study Finds Top B2B Marketers Using Predictive Analytics Outperform Counterparts Using Traditional Data Analytics
    3. ABM is more than just a marketing strategy; it has become the cornerstone of most B2B marketing plans.
      In More Than 95 Percent of B2B Marketers Report that Account-Based Marketing (ABM) Drives Marketing Success