1. Articles from cmswire.com

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    1. Ex-Salesforce Exec Leaves 'Best Software Company in the World' to Run Sigstr

      Ex-Salesforce Exec Leaves 'Best Software Company in the World' to Run Sigstr

      Digital Marketing New CEO Bryan Wade wants to bring “trust and transparency” to Sigstr. PHOTO: sigstr Over the past 12 years, Bryan Wade has built "the rocket ship of email" at ExactTarget and then "joined the mothership" at Salesforce, where he was most recently Chief Product Officer of Salesforce Marketing Cloud.

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    2. Salesforce Adds Einstein to Parts of the Service Cloud

      Salesforce Adds Einstein to Parts of the Service Cloud

      Salesforce is launching Service Cloud Einstein this morning, or rather, it is launching some parts of Service Cloud in which Einstein has been added. Einstein, of course, is Salesforce's version of artificial intelligence (AI) for CRM and the workplace. CEO Marc Benioff unveiled the conceptual prototype just before the start of Dreamforce last year. Salesforce plans to have Einstein generally available in its Sales, Service Marketing, Communities and Analytics platforms eventually.

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    3. Oracle, #Salesforce, Microsoft & Pega Top @Forrester's Wave for Enterprise CRM Suites

      Oracle, #Salesforce, Microsoft & Pega Top @Forrester's Wave for Enterprise CRM Suites

      Forrester analyst Kate Leggett doesn't hold back in her latest assessment of enterprise-grade customer relationship management (CRM) suites. She calls out large CRM vendors for offering "broader and deeper capabilities that bloat their footprints and increase their complexity with features that many users can’t leverage"

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    4. Salesforce Pardot Adds to the B2B Marketer's Tool Kit

      Salesforce Pardot Adds to the B2B Marketer's Tool Kit

      CHANNEL: Marketing Automation San Francisco-based Salesforce today made generally available a project it had been beta testing since the beginning of this year: Pardot Engagement Studio. It is, as the name suggests, an offspring of B2B marketing automation provider Pardot, which came to Salesforce via its $2.5 billion acquisition of ExactTarget in 2013.

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    5. The Salesforce Wave Rolls Past Its First 100 Days

      The Salesforce Wave Rolls Past Its First 100 Days

      hen Salesforce announced its Wave analytics platform with asplash at Dreamforce, it wasn't even available. Critics said it cost too much or that even after two years of development, it was too little too late.

      Some analysts, like Boris Evelson at Forrester Research, praised it for its "seamless integration" and agile NoSQL DBMS. "But," he added in his blog, "while we feel that Wave is a cool product for specific use cases … there's lot of room for improvement before Wave can take its place among general purpose large enterprise BI platforms."

      "The UI is there, but can ...

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    6. Salesforce Shifts Focus to Customer Success with Analytics Cloud #DF14

      Salesforce Shifts Focus to Customer Success with Analytics Cloud #DF14

      Major product announcements are expected next week from Jitterbit (integration), Velocify (sales automation ), Apttus (sales quotations) and Birst (decision making), among others. "

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    7. Was Gartner's Social Software Smackdown a Lovefest?

      Was Gartner's Social Software Smackdown a Lovefest?

      Gillmor said that engagement around files in Salesforce’s enterprise file sync and share solution has risen at a scale of two to three times with the introduction of Chatter. Workers are “talking” about things like what files are important, what content is hot and so on. The real value of Salesforce’s social software, it seems, is engagement around content.  

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    8. Salesforce1 Community Cloud Promises LinkedIn Experience

      Salesforce1 Community Cloud Promises LinkedIn Experience

      LinkedIn, you should be flattered. Salesforce wants to be like you.

      The CRM giant is touting its Salesforce1 Community Cloud, a platform launched today that company officials call a "LinkedIn-like" experience that's personalized, mobile and connected to businesses. 

      Salesforce has "decreased the friction of going into communities," Lisa Hammitt, vice president, business operations of Salesforce1 Community Cloud, told CMSWire. "To be a cloud, we have to be able to predicate it off customer success."

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      Mentions: GE Capital IDC
    9. Salesforce CEO Marc Benioff: The Challenge is Rapid Change #DF13

      Salesforce CEO Marc Benioff: The Challenge is Rapid Change #DF13

      Salesforce CEO Marc Benioff made his annual pilgrimage to the Dreamforce 2013 keynote stage this week, where he filled in some details about the Salesforce1 launch. Benioff explained what the new software platform means for the future of the company, ...

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    10. Dreamforce 2013: First Day Audience Reactions #DF13

      Dreamforce 2013: First Day Audience Reactions #DF13

      We thought the big theme at Dreamforce 2013 would be the marketing cloud , but it turns out it's really about Salesforce1, the mobile app based Salesforce of the future. It was logical to guess the emphasis would be on the marketing cloud . After all, company ...

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    1-24 of 35 1 2 »