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    1. Salesforce looks for a future beyond its walls with rising VC investments and acquisitions

      When it comes to investments and acquisitions, Salesforce has made headlines lately for deals that didn’t happen. The company’s rebuffed $26 billion bid for LinkedIn last year and a run at Twitter that never got off the ground would have ranked by far as Salesforce’s largest deals.

      But those non-deals overshadowed the things Salesforce has been doing, namely ramping up its venture capital investments to grow an ecosystem of partners as well as making the most acquisitions ever in its history last year. Even as Salesforce itself continues to grow organically, these aggressive moves are a sign ...

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    2. Salesforce launches Quip Connect app for Sales and Service Clouds

      Salesforce launches Quip Connect app for Sales and Service Clouds

      Quip is releasing the next set of updates from its integration with parent company Salesforce, announcing a tighter data connection, as well as releasing new functionality around task management. All of this is being bundled into a major redesign intended to keep the word processing and collaboration app fresh, simple, and modern.

      Quip Connect in the Salesforce AppExchange will be available on February 13, but Quip’s redesigned apps for the web, iOS and Android, and desktop and checklists are available today.

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    3. .@Invoca taps #Salesforce veteran as CEO - @Gregg_Johnson

      .@Invoca taps #Salesforce veteran as CEO - @Gregg_Johnson

      A long-time veteran of Salesforce, Gregg Johnson spent the last 10 years working to develop various cloud products for the enterprise, including Chatter, Communities, and Marketing Cloud. His expertise in the enterprise, digital marketing, and product management spaces will likely be critical in the evolution of Invoca.

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    4. AI and Slack, and SFDC, On My - Meet @GetTroop: Their Slackbot lets you talk to your Salesforce data

      AI and Slack, and SFDC, On My - Meet @GetTroop: Their Slackbot lets you talk to your Salesforce data

      Started by Dan Reich, Scott Britton, and Greg Ratner, Troops uses artificial intelligence to display information based on conversations you’re having in Slack while making customer data available without having to jump between multiple applications. While it could work for any CRM system, its initial focus is Salesforce, one of the market leaders in the space.

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      Mentions: Buddy Media
    5. @Facebook now lets advertisers send leads to @Salesforce #CRM

      @Facebook now lets advertisers send leads to @Salesforce #CRM

      Facebook has done quite a bit with its ads that do more than its traditional cousins. Not only can marketers still direct users to their brand’s website, but the social network offers other ad types based on the campaign’s needs.

      One such objective is geared towards improving sales — thus the creation of Lead Ads. With this, marketers don’t have to deal with having potential customers fill out any forms and can tap into the data already provided to Facebook. Starting today, brands better leverage this ad type thanks to new customer relationship management partner integrations that include ...

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      Mentions: Eloqua Marketo
    6. Salesforce, Brand Networks among the first to add support for Instagram’s Ads API in their marketing platform

      Salesforce, Brand Networks among the first to add support for Instagram’s Ads API in their marketing platform

      Instagram is growing in popularity with 300 million monthly active users photographing whatever’s out in the world and sharing it with each other. It has become a place of what some believe to be an untapped marketing potential and advertisers are eager to explore what opportunities lie before them. Today, the doors have been opened for a group of companies to enter this creative world and leave their mark.

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    7. How Adobe is embedding its marketing cloud into thousands of mobile apps

      How Adobe is embedding its marketing cloud into thousands of mobile apps

      Mobile marketing automation is the new new marketing tech that helps mobile publishers engage and monetize users in a very fine-grained manner, right down to the individual level. According to our recently released mobile marketing automation report, it’s currentlypoised to double or triple in market penetration in 2015. How? Young and nimble startups like Kahuna, Appboy, Leanplum, and Swrve helped to define and expand the market in 2014. Now, the big martech companies like Adobe and Salesforce, and the largest name in mobile notifications, Urban Airship, are popularizing it with their already large customer bases in 2015.

       

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      Mentions: Apple Adobe SDK
    8. What every enterprise should be adopting in 2015 by Parker Harris

      What every enterprise should be adopting in 2015 by Parker Harris

      We’re almost halfway into the decade that has redefined computing. Fifteen years ago, Marc Benioff and I thought there had to be a better way than floppy disks. So we set out to disrupt the industry with a new technology model, and it’s clear that our bet on the cloud was a good one.

       

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    9. Salesforce is slowly siphoning LinkedIn's data science team

      Salesforce is slowly siphoning LinkedIn's data science team

      Several data scientists have left LinkedIn following a reorganization earlier this year. Now they’ve gone off in a bunch of directions — but one of the main beneficiaries of the exodus is none other than Salesforce.com.

      The cloud software provider has hired four one-time LinkedIn data scientists in the past few months: Vitaly Gordon, Leah McGuire, Sal Uryasev, and Ahmet Bugdayci. A startup called Timeful has also netted some data science talent from LinkedIn, picking up Gloria Lau, Joyce Wang, and Zachary Cain. But there’s a deeper story to tell about Salesforce.

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    10. Why Salesforce needed to buy RelateIQ

      Why Salesforce needed to buy RelateIQ

      Salesforce.com remains king

      Some viewed this as a preemptive strike similar to Salesforce.com’s 2011 acquisition of Manymoon. Manymoon had emerged as the No. 1 app on the Google Apps platform. It provided an incredibly simple application for managing tasks, which is a core part of CRM. While it didn’t pose a serious threat, you could see how it might have taken off and eventually drawn interest from Google. There are many parallels with RelateIQ, only in this case LinkedIn might have been the more natural suitor (and a major threat to Salesforce.com’s empire).

      But ...

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    11. IBM and marketing tech: How Big Blue plans to tackle Adobe, Salesforce, Oracle

      IBM and marketing tech: How Big Blue plans to tackle Adobe, Salesforce, Oracle

      Earlier this month news broke that IBM had finalized an agreement to buy Atlanta-based marketing automation system Silverpop for about $250 million. In an exclusive interview with IBM’s Kevin Bishop, VP of enterprise marketing management, it became clear that the purchase is part of a plan long in the making.

      And one that’s not finished yet.

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      Mentions: IBM Adobe Marketo
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