1. Articles from thedrum.com

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    1. Salesforce EMEA's Head of Digital Strategy Jeremy Waite Joined IBM Earlier This Summer

      Salesforce EMEA's Head of Digital Strategy Jeremy Waite Joined IBM Earlier This Summer

      Salesforce Marketing Cloud's head of digital strategy in EMEA, Jeremy Waite has left the company to take up the role of strategic marketing evangelist at IBM. In his new role Waite will be working with the Marketing Cloud business in London and Atlanta, as well as teams working on Watson, IBM Commerce and digital agency IBM iX.

       

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    2. What the future of social media means for the brand strategies of Vice, BBC and Salesforce

      What the future of social media means for the brand strategies of Vice, BBC and Salesforce

      Social media is constantly changing but unlike other marketing disciplines there’s no theory of everything that defines it. If marketers are to understand how to properly tie these communities together then there are five issues Vice, BBC and Salesforce outlined at We Are Social's Think Forward event that brands must address.

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