1. Articles from eweek.com

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    1. Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness

      Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness

      Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness The Pardot Engagement Studio lets B2B marketers build, visualize, test and measure buyers' response to marketing campaigns. Salesforce.com is releasing an update to its Pardot marketing automation software, which is designed to give marketers a more detailed yet easier visual view of how various aspects of a campaign are performing.

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    2. Salesforce Attracts Lightning Devs With Trailhead Conference and VC Fund

      Salesforce Attracts Lightning Devs With Trailhead Conference and VC Fund

      Aiming to grow developer interest in the Lightning platform of tools and technologies that power its Salesforce1 Platform, Salesforce is hosting a new developer conference called TrailheaDX. A new $50 million Lightning Fund is slated to be announced at TrailheaDX. The fund is being run by Salesforce Ventures.

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    3. Salesforce Unveils Trailhead to Train Its Growing User Base

      Salesforce Unveils Trailhead to Train Its Growing User Base

      In case you missed it last week - Trailhead is designed to bring greater online access to Salesforce training and certification. "Trailhead is a fun, easy way to learn, and it's online; so you can log in anywhere on any device," Sarah Franklin, vice president of admin marketing at Salesforce.

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      Mentions: Salesforce.com IDC
    4. Salesforce Developer Partners Deliver 20 New Apps for Apple Watch

      Salesforce Developer Partners Deliver 20 New Apps for Apple Watch

      SAN FRANCISCO–The idea that you can get real work done on the tiny screen of a smartwatch may seem counter-intuitive, but Salesforce just announced twenty developer partners are bringing out apps for the Apple Watch designed to do just that. To be clear, you can still get more done with equivalent apps on a smartphone or laptop, but from a convenience point of view, such as the ability to see important information at a glance on a smartphone, these new apps can still keep you productive while you are on the move. 

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    5. Salesforce Aims to Boost Mobile App Deployment With Lightning Tools

      Salesforce Aims to Boost Mobile App Deployment With Lightning Tools

      Building on last year’s release of its easy-to-use, visual developer platform Lightning, Salesforce has announced the availability of Salesforce Lightning Components and AppExchange for Components. The idea behind Lightning is to simplify the development of enterprise mobile apps via point-and-click and drop down menus and templates. Components, which include handy functions such as search, mapping, compensation calculator and calendar, can be easily added to Lightning apps as needed.

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    6. Salesforce Pardot Platform Brings Together B2B Marketing, Sales Data

      Salesforce Pardot Platform Brings Together B2B Marketing, Sales Data

      Salesforce wants to better arm marketing and sales teams with the necessary tools to more easily engage prospective customers at a time when the buying process is changing. The company is launching new services in its cloud-based marketing platform to give businesses' sales forces greater visibility into the steps and actions prospective buyers are taking as they make their purchasing decisions. The new offerings, powered by Salesforce's Pardot B2B marketing platform, looks to enable businesses to leverage real-time data to continue engaging possible buyers throughout the decision-making process, from the initial engagement to the final decision, according to company ...

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    7. Salesforce Welcomes Microsoft Outlook to Its Cloud

      Salesforce Welcomes Microsoft Outlook to Its Cloud

      The Microsoft-Salesforce partnership continues to bear fruit with the release of a beta version of the Salesforce App for Outlook. "This exciting integration gives you a brand new way to experience Salesforce, right from Outlook and Office 365. Even better, it's 100 percent cloud based with nothing to install," said Ryan Aytay, senior vice president of product management at Salesforce, in a March 18 announcement. Last May, early into Microsoft CEO Satya Nadella's tenure as head of the software giant, the companies announced that they had entered into a strategic partnership. The aim was to link Microsoft's ...

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    8. Engine Yard Claims Top PaaS Position With $28M in Revenue

      By: Darryl K. Taft 2012-02-10 Article Rating: star star star star star / 0 There are user comments on this Application Development story. Engine Yard says it rules the open Platform-as-a-Service (PAAS) space, marking $28 million in revenue for 2011, increasing its customer base by 50 percent and challenging others to show their numbers. Engine Yard claims that with its $28 million in revenue for 2011 it is the open Platform-as-a-Servic

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    9. Don't Build Your Own Private Cloud in 2012: 10 Reasons Why

      Don't Build Your Own Private Cloud in 2012: 10 Reasons Why
      Cloud Computing: By Chris Preimesberger on 2012-01-18 There are usually two or more sides to every story. There's the angle that comes from the originator of the story, and then there can be multiple additional perspectives. The world of cloud computing is no exception. While enterprises continue to build hybrid and private clouds that still require buying and implementing hardware and software, there are a number of reasons for some co
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      Mentions: IBM
    10. Oracle, Salesforce Lead CRM Applications Market in 2011: IDC

      The global customer relationship management (CRM) applications market recorded a “very strong” performance in the first half of this year, with revenues totaling $9.2 billion, with semiannual year-on-year growth of 13.3 percent, a third stronger than what it was a year ago, according to IT research firm International Data Corporation’s (IDC) Worldwide Semiannual CRM Applications Tracker.
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      Mentions: CRM IDC
    1-19 of 19