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    1. @Bluewolf Study: Australians big marketing cloud buyers

      @Bluewolf Study: Australians big marketing cloud buyers

      Australian marketers see customer retention as the most accurate measure of customer engagement, according to the State of Salesforce study, conducted annually by Bluewolf, which is a strategic partner of Salesforce.com.

      While the study focuses on the use of Salesforce.com, rivals from Oracle to Adobe to Sitecore are also attempting to take advantage of the strong interest among Australian marketers in enterprise digital marketing services by increasingly focusing global resources on growing their sales in Australia

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