1. Articles from TechCrunch

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    1. Microsoft Gives Salesforce a Shove with New Dynamics 365 Integrated Cloud Platform

      Microsoft Gives Salesforce a Shove with New Dynamics 365 Integrated Cloud Platform

      Microsoft announced its intention today to combine the Dynamics CRM and ERP products into an integrated platform on top of which it is hoping third parties will build applications. It’s a complex announcement with many pieces, including launching the obligatory app store called Microsoft AppSource where developers can build and distribute their own apps.

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      Mentions: Salesforce
    2. Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash

      Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash

      Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal.  The news ends weeks of speculation in which people guessed that Marketo would be snapped up potentially by strategics like Microsoft or SAP.

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      Mentions: Marketo
    3. Salesforce Helps Customers Ride Wave To Big Data Platforms

      Salesforce Helps Customers Ride Wave To Big Data Platforms

      Salesforce Wave, the data analysis platform that Salesforce.com released last Fall, was originally conceived to visualize Salesforce data, but the company is always tinkering with its products. Today it announced a series of connectors that link Wave with popular big data tools with the idea of bringing external data sources to the platform. Partners include Cloudera, Google, New Relic, Hortonworks, Trifacta and Informatica. Salesforce is providing connectors to these platforms and Salesforce Wave administrators can work with IT to get the desired data into Wave where business users can access it.

       

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    4. TechCrunch: Salesforce Isn’t Going Anywhere

      TechCrunch: Salesforce Isn’t Going Anywhere

      For the past several weeks we’ve been hearing persistent rumors that somebody is going to buy Salesforce.com. The company delivered its quarterly report last week, performing decently, seeing its share price and market capitalization grow as a result. Yet in spite of ongoing industry gossip, it remains unlikely anyone will buy the crown jewel of SaaS. For example, last Friday, reports surfaced that Salesforce rejected a $55 billion offer from Microsoft because Salesforce CEO Marc Benioff is supposedly looking for a $70 billion price tag. If that report is true, the chances of Salesforce being sold are slim ...

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    5. Salesforce Expands Its “Pledge 1%” Philanthropic Model To New York Tech Companies

      Salesforce Expands Its “Pledge 1%” Philanthropic Model To New York Tech Companies

      Fifth-generation San Franciscan and Salesforce CEO Marc Benioff has been a big proponent of civic engagement and philanthropy among the tech industry. To that end, when he started Salesforce, he set aside 1 percent of the company’s equity for philanthropic donations, 1 percent of employee time for volunteership and 1 percent of products or services to give away to nonprofits. That has evolved into the “1-1-1″ model that he and Suzanne DiBianca, the head of Salesforce’s foundation, are trying to encourage other tech companies to copy. Last year, DiBianca and Salesforce unveiled a program called “Pledge 1%” that ...

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    6. Salesforce Ventures Leads $41M Apttus Investment

      Salesforce Ventures Leads $41M Apttus Investment

      Apttus, a company that helps customers manage the second half of the sales cycle involving quotes, contracts, and collecting the money, announced $41M in Series B funding today. The investment was led by Salesforce Ventures, the investment arm of Salesforce.com. It’s worth noting that it’s the largest investment ever in a company that Salesforce wasn’t buying outright, according to Apttus CEO Kirk Krappe. Additional investors include K1 Capital and Iconiq. Today’s money brings the total raised to $78M. Apttus is built on top of the Salesforce platform, and according to Krappe it’s a perfect ...

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