1. Articles in category: Marketing Cloud

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    1. Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness

      Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness

      Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness The Pardot Engagement Studio lets B2B marketers build, visualize, test and measure buyers' response to marketing campaigns. Salesforce.com is releasing an update to its Pardot marketing automation software, which is designed to give marketers a more detailed yet easier visual view of how various aspects of a campaign are performing.

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    2. Salesforce Pardot Adds to the B2B Marketer's Tool Kit

      Salesforce Pardot Adds to the B2B Marketer's Tool Kit

      CHANNEL: Marketing Automation San Francisco-based Salesforce today made generally available a project it had been beta testing since the beginning of this year: Pardot Engagement Studio. It is, as the name suggests, an offspring of B2B marketing automation provider Pardot, which came to Salesforce via its $2.5 billion acquisition of ExactTarget in 2013.

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    3. 6 MVPs of the Super Bowl and Sales [infographic]

      6 MVPs of the Super Bowl and Sales [infographic]

      In the highly anticipated Super Bowl matchup between the Broncos and the Panthers, the winning team will not only have a calculated game plan in place, but will also be prepared to tackle any unforeseen circumstances. The attributes needed to walk away with the Lombardi Trophy and championship rings really aren’t much different from winning a major sale. A combination of dedication, skill, and strategy will help lead your team to victory both on the field and in the office.

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    4. How to Get the C-Suite to Respond to Your Emails

      How to Get the C-Suite to Respond to Your Emails

      Have you set your sales goals for 2016 yet? Do you want to increase sales by an extra 30% by targeting a new industry? Or maybe you want to land a meeting with a CEO from one of the fastest growing companies in America?

      You can achieve all this and more by learning how to use cold email to fearlessly start conversations with decision makers and C-level executives.

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      Mentions: B2B
    5. Salesforce Marketing Cloud Launches Real-Time Super Bowl Social Tracker

      Salesforce Marketing Cloud Launches Real-Time Super Bowl Social Tracker

      The Super Bowl is undoubtedly one of the biggest marketing events of the year, and with people glued to their devices and brands clamoring to break through the noise, it’s sure to be another big display of marketing creativity and engagement.

      Who will win the Super Bowl engagement war this year? Only time will tell, but we’ll be following along in real time and hope you can join us.

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    6. 25 Genius Apps that Should Not Be Missing from Your @Salesforce Instance

      25 Genius Apps that Should Not Be Missing from Your @Salesforce Instance

      There are over 2,800 apps on the AppExchange, with new apps added every day. That means if there’s a business challenge you’re facing, there’s likely an app for that. However, finding and installing the right apps in your instance might be as tough as saying Chatter Dashboards three times fast. Stop the tongue twisters: Here’s a look at 25 apps that will make 2016 the best year yet.

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      Mentions: Sandbox Adobe Service
    7. Free Salesforce training for military spouses — $5,000 value, could be the key to a lucrative, portable career

      Free Salesforce training for military spouses — $5,000 value, could be the key to a lucrative, portable career

      Some military spouses will soon begin testing another option for a portable career thanks to a pilot program that will offer free training to become a Salesforce administrator. The initiative, called SpouseForce, provides Salesforce administrator training to military spouses; that training usually would cost $5,000. 

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    8. Demystifying the Numbers behind Salesforce.com’s AppExchange

      Demystifying the Numbers behind Salesforce.com’s AppExchange

      Endless material has been published about how to list on the AppExchange and around native apps, Salesforce 1 ready apps, lightning ready apps, managed packages etc. All hugely important, but I’m not diving into the weeds here. The AppExchange has just flown past a much more important milestone than it’s 10th birthday. 3.5 million app installs. 

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    9. There's a reason why Salesforce CEO Marc Benioff is the loudest Fortune 500 CEO on Twitter

      There's a reason why Salesforce CEO Marc Benioff is the loudest Fortune 500 CEO on Twitter

      According to a new report by CEO.com, Marc Benioff is the most active CEO on Twitter among all Fortune 500 CEOs. He shares 5.55 tweets per day, which is almost 30 times more than the average rate for other Fortune 500 CEOs, it said.

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    10. Salesforce Announces New Marketing Cloud Services, Empowering Retailers to Create Smarter 1-to-1 Customer Journeys

      Salesforce Announces New Marketing Cloud Services, Empowering Retailers to Create Smarter 1-to-1 Customer Journeys

      New services deliver a framework for digital transformation and capabilities to deploy and manage journeys for retailers. Salesforce delivers the world's #1 CRM combined with industry and cloud transformation expertise to help retailers, including Ralph Lauren, Room & Board and TOMS, to use the Salesforce Marketing Cloud to connect with customers in a whole new way.

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    11. Mindtree to Acquire Magnet 360, a Salesforce Platinum Consulting Partner

      Mindtree to Acquire Magnet 360, a Salesforce Platinum Consulting Partner

      Jan. 18, 2016 /CNW/ - Mindtree today announced that it has signed a definitive agreement to acquire Magnet 360, a Salesforce Platinum consulting partner. Magnet 360 brings strong expertise across Salesforce Sales, Service and Marketing Cloud implementations. Combined with Mindtree's established Salesforce practice, this acquisition positions the company for leadership in addressing the fast-growing cloud-based services market.

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    12. Salesforce Marketing Cloud CEO Scott McCorkle to Speak at AdExchanger Industry Preview

      Salesforce Marketing Cloud CEO Scott McCorkle to Speak at AdExchanger Industry Preview

      SAN FRANCISCO /PRNewswire/ -- Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced that Salesforce Marketing Cloud CEO Scott McCorkle will be speaking at AdExchanger Industry Preview in New York, NY on January 20th. 

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    13. Salesforce Announces New Renewable Energy Agreement

      Salesforce Announces New Renewable Energy Agreement

      SAN FRANCISCOJan. 14, 2016 /PRNewswire/ -- Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced it is doubling down on its renewable energy commitments by signing a second energy agreement, this time for 24 megawatts (MW) of a new wind farm in Texas.

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      Mentions: Salesforce CRM
    14. Performance Horizon Hires Former Salesforce Executive to Accelerate Growth in EMEA

      Performance Horizon Hires Former Salesforce Executive to Accelerate Growth in EMEA

      Performance Horizon, the global leader in digital partner marketing, today announced the hiring of former Salesforce Regional VP, Paul Taylor as Vice President Revenue, EMEA. Taylor will drive revenues for the EMEA markets and help further develop Performance Horizon’s UK sales, account management and client services teams from the company’s London office.

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    15. 2 Fast-Growing Marketing Startups You've Never Heard Of

      2 Fast-Growing Marketing Startups You've Never Heard Of

      As cloud computing continues its expansion, software-as-a-service (SaaS) companies have become a popular investment option and a hot topic on Wall Street.  Public companies like Oracle, Workday and Salesforce.com, have become the public face of SaaS, but there is also some exciting new competition in the space as well.

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