1. Articles in category: Latest News

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    1. The Salesforce EVP Who Got Coworkers Equal Pay Wants You To Know This About Leadership

      International Women’s Day may be behind us, but the theme, #BeBoldforChange, has stuck with me. It got me thinking that it’s the perfect directive for women’s leadership in the workplace. When leaders are loud, fearless and bold, they can make a real impact on their environment. Personally, I’m known for shaking things up, being ‘bossy,’ making noise — and I love it. I embrace these adjectives because they are exactly what has allowed me to be effective in my career and create high-performing teams.

      Equality begins when employees are empowered to use their voices to create change ...

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    2. Meet PractiFI, the Sydney startup crowned by Pip Marlow, Steve Baxter and Annie Parker at Salesforce’s World Tour

      A Sydney startup combining finance, regulation and insurance technology has won the crown at Salesforce’s inaugural PitchComp Down Under this month.

      PractiFI went head-to-head with communications service Zipline and fundraising platform Get Bennie in the competition, which was judged by former Microsoft managing director for Australia and New Zealand Pip Marlow, tech entrepreneur and Shark Tank investor Steve Baxter and muru-D co-founder Annie Parker on March 21.

      “PractiFI is a business management and customer engagement platform for wealth industry companies,” PractiFI co-founder Adrian Johnstone tells StartupSmart. 

      PractiFI, which launched in 2014 and has raised $1.3 million in seed ...

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      Mentions: Engagement
    3. Salesforce looks for a future beyond its walls with rising VC investments and acquisitions

      When it comes to investments and acquisitions, Salesforce has made headlines lately for deals that didn’t happen. The company’s rebuffed $26 billion bid for LinkedIn last year and a run at Twitter that never got off the ground would have ranked by far as Salesforce’s largest deals.

      But those non-deals overshadowed the things Salesforce has been doing, namely ramping up its venture capital investments to grow an ecosystem of partners as well as making the most acquisitions ever in its history last year. Even as Salesforce itself continues to grow organically, these aggressive moves are a sign ...

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    4. FinancialForce Appoints Former NetSuite CMO to Drive Next Stage of Growth

      FinancialForce Appoints Former NetSuite CMO to Drive Next Stage of Growth

      Tod Nielsen, CEO of FinancialForce 

      “As an enterprise insider with extensive experience in the ERP space, Fred is an ideal marketing visionary who will propel FinancialForce as we move to our next phase of our growth,” said Tod . “He has a proven track record in building and leading world-class global marketing teams that will be key to cementing our leadership position in the ERP market.”

      Paul Greenberg, Managing Principal of The 56 Group and author of CRM at the Speed of Light.

      “The new model of marketing in the cloud era is about getting aligned with the customer. When you ...

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    5. IBM, Salesforce Strike Global Partnership on Cloud, AI

      IBM, Salesforce Strike Global Partnership on Cloud, AI

      Are two clouds better than one?

      How about two nerdily-named artificial intelligence platforms?

      According to IBM and Salesforce, the answer to both of those questions is yes.

      The two Fortune 500 companies on Monday afternoon revealed a sweeping global strategic partnership that aligns one iconic company's multiyear turnaround effort with another's staggering growth ambitions. According to the terms of the deal, IBM and Salesforce will integrate artificial intelligence platforms (Watson and Einstein, respectively) and some of their software and services (e.g. a Salesforce component to ingest The Weather Company’s meteorological data). IBM will also deploy Salesforce ...

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    6. LockerService and Lightning Container Component: Securely Using Third-Party Libraries in Lightning Components

      LockerService and Lightning Container Component: Securely Using Third-Party Libraries in Lightning Components

      Regardless of the language, framework, or platform you use, modern applications are built by assembling discrete and composable components. On the Salesforce platform, the application composition infrastructure is provided by the Lightning Component Framework. That’s how the Salesforce Apps (Sales Cloud, Service Cloud, etc) are built, and that’s also how you can extend and customize these apps with your own components, or create completely new apps.

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      Mentions: Sales Cloud
    7. New Salesforce Tower high-rise will alter San Francisco skyline

      New Salesforce Tower high-rise will alter San Francisco skyline

      The story of the San Francisco skyline is turning a new page. Unchanged for decades there is a new look, a new building on the block -- the Salesforce Tower.

      "I've been dreaming about this building since I was four years old," said Mirjam Link, senior project manager for Boston Properties, the company that owns a majority share of the tower. "Even as a kid I was drawing tall buildings and high rise towers. No one in my family is in architecture or real estate or anything like that. Thirty-plus years later, here I am."

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    8. The Art of Successfully Participating in Virtual Training. Top Tips From the Expert Instructor Community. #Salesforce

      The Art of Successfully Participating in Virtual Training. Top Tips From the Expert Instructor Community. #Salesforce

      Virtual training ... you probably think it's like attending an audio conference where everyone sits on mute while they 'multi-task' (do email, talk with colleagues, shop online, etc.), right? You couldn't be more wrong! Virtual training is a lifeline to those who are unable to travel to a set location, but really need to attend a specific Salesforce course.

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      Mentions: YouTube
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