1. Articles in category: Top News

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    1. Salesforce's 2017 will be headlined by its Lightning experience for managing connected apps

      Salesforce's 2017 will be headlined by its Lightning experience for managing connected apps

      Lightning serves as one of the brand's launchpads (and key strategies) for serving connected apps and the Internet of Things, which for its purposes, Salesforce refers to as the "Internet of Customers."  Elements of the developer-focused user experience has since been infused into some of the company's cornerstone products, such as Sales Cloud and Service Cloud.

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    2. 6 MVPs of the Super Bowl and Sales [infographic]

      6 MVPs of the Super Bowl and Sales [infographic]

      In the highly anticipated Super Bowl matchup between the Broncos and the Panthers, the winning team will not only have a calculated game plan in place, but will also be prepared to tackle any unforeseen circumstances. The attributes needed to walk away with the Lombardi Trophy and championship rings really aren’t much different from winning a major sale. A combination of dedication, skill, and strategy will help lead your team to victory both on the field and in the office.

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    3. Phase One Wins Major GSA Salesforce Vehicle and Focuses on Talent Acquisition

      Phase One Wins Major GSA Salesforce Vehicle and Focuses on Talent Acquisition

      Phase One is one of six federal contractors to win a spot on the highly anticipated GSA Salesforce Implementation, Integration and Support Services (SIISS) Blanket Purchase Agreement (BPA). The GSA SIISS BPA can replace agency-specific contracts to reduce both contract duplication and administration costs. 

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    4. Salesforce Marketing Cloud Launches Real-Time Super Bowl Social Tracker

      Salesforce Marketing Cloud Launches Real-Time Super Bowl Social Tracker

      The Super Bowl is undoubtedly one of the biggest marketing events of the year, and with people glued to their devices and brands clamoring to break through the noise, it’s sure to be another big display of marketing creativity and engagement.

      Who will win the Super Bowl engagement war this year? Only time will tell, but we’ll be following along in real time and hope you can join us.

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    5. The Value of CRM Isn’t In the Product, It’s How You Use It

      The Value of CRM Isn’t In the Product, It’s How You Use It

      A customer relationship management (CRM) system can give you insights about your business you never imagined. It can help you forecast more accurately and earlier than ever before — and scale tall buildings in a single bound.

      You get my point. CRM has the potential to be an organizational game changer, but there is a catch and it’s an important one: The value of a CRM system isn’t in the product or the features it offers. It’s how it’s used. And just like anything of value, this takes time.

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      Mentions: CRM
    6. Join Marc Benioff LIVE Tomorrow as he Presents Product Vision for 2016 - Tues. Feb 2

      Join Marc Benioff LIVE Tomorrow as he Presents Product Vision for 2016 - Tues. Feb 2

      Please join Salesforce on Tuesday, February 2 at 12:30pm PST to see Chairman and CEO Marc Benioff and Salesforce executives take the stage in San Francisco to present Salesforce’s product vision for the coming year.

      A live webcast of the event will be available at: www.salesforce.com/live

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    7. Salesforce Chairman and CEO Marc @Benioff to Speak at White House

      Salesforce Chairman and CEO Marc @Benioff to Speak at White House

      Salesforce Chairman and CEO Marc Benioff will speak at a White House event today to celebrate the 7th Anniversary of the Signing of the Lilly Ledbetter Fair Pay Act. The event begins at approximately 11:00 a.m. EST and a live webcast will be available at https://www.whitehouse.gov/live/lilly-ledbetter-anniversary-event.

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    8. Did Salesforce causes partner pain with SteelBrick acquisition?

      When Salesforce announced its $300 million acquisition of SteelBrick at the end of last year, one could almost hear the groans from those vendors who are both SteelBrick competitors and a part of the broader Salesforce ecosystem.

      SteelBrick is a vendor that offers configure-price-quote (CPQ) functionality. Essentially what that means is that it allows organizations to offer highly customized pricing and quoting to different customers. Increasingly competitive edge can be obtained by offering the right product to the right customer at the right price point, instead of manual guesswork. CPQ vendors all offer the holy grail of automated and customized ...

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      Mentions: Steelbrick
    9. The Top 50 Salesforce Influencers on Twitter from @runconsultants

      The Top 50 Salesforce Influencers on Twitter from @runconsultants

      We love this compilation from Run Consultants and know you will too if you missed it the first time.

      They searched all the Salesforce keywords in all 288 million active Twitter users’ bios, in the 500 million Tweets that go out every day, to find the ones sharing and creating the best Salesforce content on the Internet, and narrowed it down to 50 innovative, sharp, in-the-know Salesforce influencers on Twitter.

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