1. Articles in category: Social Media

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    1. How to Get the C-Suite to Respond to Your Emails

      How to Get the C-Suite to Respond to Your Emails

      Have you set your sales goals for 2016 yet? Do you want to increase sales by an extra 30% by targeting a new industry? Or maybe you want to land a meeting with a CEO from one of the fastest growing companies in America?

      You can achieve all this and more by learning how to use cold email to fearlessly start conversations with decision makers and C-level executives.

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      Mentions: B2B
    2. 25 Genius Apps that Should Not Be Missing from Your @Salesforce Instance

      25 Genius Apps that Should Not Be Missing from Your @Salesforce Instance

      There are over 2,800 apps on the AppExchange, with new apps added every day. That means if there’s a business challenge you’re facing, there’s likely an app for that. However, finding and installing the right apps in your instance might be as tough as saying Chatter Dashboards three times fast. Stop the tongue twisters: Here’s a look at 25 apps that will make 2016 the best year yet.

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      Mentions: Sandbox Adobe Service
    3. There's a reason why Salesforce CEO Marc Benioff is the loudest Fortune 500 CEO on Twitter

      There's a reason why Salesforce CEO Marc Benioff is the loudest Fortune 500 CEO on Twitter

      According to a new report by CEO.com, Marc Benioff is the most active CEO on Twitter among all Fortune 500 CEOs. He shares 5.55 tweets per day, which is almost 30 times more than the average rate for other Fortune 500 CEOs, it said.

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    4. Meet the 20 Tech Insiders Defining the 2016 Presidential Campaign

      Meet the 20 Tech Insiders Defining the 2016 Presidential Campaign

      Nothing related to Salesforce but topical and many on the list you would not expect.  This is the election when Silicon Valley finally upstages the old 20th-­century power structure and seizes control of the political game. The post Meet the 20 Tech Insiders Defining the 2016 Campaign appeared first on WIRED .

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      Mentions: Apple House Cisco
    5. Performance Horizon Hires Former Salesforce Executive to Accelerate Growth in EMEA

      Performance Horizon Hires Former Salesforce Executive to Accelerate Growth in EMEA

      Performance Horizon, the global leader in digital partner marketing, today announced the hiring of former Salesforce Regional VP, Paul Taylor as Vice President Revenue, EMEA. Taylor will drive revenues for the EMEA markets and help further develop Performance Horizon’s UK sales, account management and client services teams from the company’s London office.

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    6. MDC and Salesforce Invest In Pierry Software

      MDC and Salesforce Invest In Pierry Software

      This investment will enable Pierry to grow its capabilities and consulting services to new clients globally. Since its founding in 2008, the company has expanded to more than 75 employees in offices across the United States and in Japan, and works with companies in all sectors.

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    7. Hadoop There it is! - Global Hadoop Market 2015-2019

      Hadoop There it is! - Global Hadoop Market 2015-2019

      PRNewswire/ -- Outlook of the global Hadoop market Technavio's market research analysts predict the global Hadoop market to grow at a CAGR of more than 53% over the next four years. Several factors such as data explosion in enterprises and demand for cost-effective solutions to meet big data analytics needs contribute to the growth of this market.

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    8. These were the five most dominant tech companies of 2015

      These were the five most dominant tech companies of 2015

      Photo: Salesforce CEO Marc Benioff welcomes Uber CEO Travis Kalanick into the winners' circle.  (credit - Business Insider/Eugene Kim)

      These five companies exemplified that trend. None of them rocked the world with a new product or category, but all of them quietly consolidated and are well-positioned to dominate in 2016.

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    9. What the future of social media means for the brand strategies of Vice, BBC and Salesforce

      What the future of social media means for the brand strategies of Vice, BBC and Salesforce

      Social media is constantly changing but unlike other marketing disciplines there’s no theory of everything that defines it. If marketers are to understand how to properly tie these communities together then there are five issues Vice, BBC and Salesforce outlined at We Are Social's Think Forward event that brands must address.

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    10. REI's #OptOutside campaign: 10 times more conversations than any other brand

      REI's #OptOutside campaign: 10 times more conversations than any other brand

      "I would say this has been incredibly successful," said Shelley Bransten, senior vice president of retail for Salesforce.com, which tracked the social media campaign. In the weeks after REI announced the campaign, the company dominated the conversation the conversation about Black Friday, Bransten said.

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    11. 3 'Cyber Week' takeaways for marketers from Social Studio

      3 'Cyber Week' takeaways for marketers from Social Studio

      Black Friday and Cyber Monday mentions on social media topped 1.9 million in the week leading up to the weekend and through Monday, according to data from Salesforce Marketing Cloud's Social Studio . The Social Studio has been tracking conversations about Black Friday and Cyber Monday on social media.

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    12. Making Sense of the Marketing Cloud

      Making Sense of the Marketing Cloud

      Salesforce is an excellent tool for tracking information about constituents, programs, fundraising, and so much more. But when you want to add marketing functionality to your toolbox, you need to venture beyond standard Salesforce and take a look at other tools. If you’re wondering what the Salesforce Marketing Cloud is, and whether it could help your organization, this post is for you!

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    13. Black Friday and Marketing - Interesting Information

      Black Friday and Marketing - Interesting Information

      Outdoor and sportswear retailer REI shocked shoppers, and other marketers, when it announced it wouldn't be opening any of its 143 stores on Black Friday this year, which according to Salesforce Social Studio helped it see some 74,000 social media mentions in the weeks after the announcement. REI instead is calling on its consumers to #OptOutside

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    14. Salesforce Used to Identify and Support Students Struggling in Their Classes

      Salesforce Used to Identify and Support Students Struggling in Their Classes

      Mission: Automate routine tasks so that employees and students can spend more time on high-quality, meaningful work.  Read this interesting article on how @Salesforce and @SalesforceOrg helped the Cornell College of Agriculture and Life Sciences. #Cornell

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    15. Salesforce Looks to Black Friday/Cyber Monday Social Trends

      Salesforce Looks to Black Friday/Cyber Monday Social Trends

      With Halloween in the rearview mirror, Salesforce is looking ahead to social media marketing trends likely to impact the big Black Friday and Cyber Monday holiday shopping days. In fact, the CRM giant has already counted 225,000 social posts about Black Friday.

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    16. Vidyard Announces Winners of 2015 Video Marketing Awards

      Vidyard Announces Winners of 2015 Video Marketing Awards

      Salesforce is a winner!

      "Innovative marketers are increasingly using video to entertain and engage their audiences," said Vidyard CEO and co-founder Michael Litt. "But what's really exciting is that they aren't stopping there. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses."

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    17. Salesforce: The Internet Of Things Will Merge Product Experience With Customer Experience

      Salesforce: The Internet Of Things Will Merge Product Experience With Customer Experience

      The title is a key takeaway from a discussion Barry Levine had recently with Scott McCorkle, CEO of Salesforce’s Marketing Cloud. Levine wanted to understand what his company’s newly announced IoT Cloud could mean for marketers and customers, beyond just more data from everywhere.

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      Mentions: Marketing Cloud B2B
    18. Benioff Flees Facebook in Search of Peace

      Benioff Flees Facebook in Search of Peace

      Salesforce CEO Marc Benioff has quit Facebook and shut down his account, sparking speculation as to his motives. Is Salesforce at odds with Facebook? Is Facebook COO Sheryl Sandberg no longer Benioff's BFF? Is Salesforce planning something with Twitter? "I'm on a FB pause," Benioff posted on Robert Scoble's Twitter account, in response to his query. "It was too overwhelming to keep up to date."

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