1. Articles in category: Data

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    1. Salesforce Marketing Cloud Launches Real-Time Super Bowl Social Tracker

      Salesforce Marketing Cloud Launches Real-Time Super Bowl Social Tracker

      The Super Bowl is undoubtedly one of the biggest marketing events of the year, and with people glued to their devices and brands clamoring to break through the noise, it’s sure to be another big display of marketing creativity and engagement.

      Who will win the Super Bowl engagement war this year? Only time will tell, but we’ll be following along in real time and hope you can join us.

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    2. CSA Survey: 65% of IT Trusts the Cloud as Much or More Than On-Premises Solutions

      CSA Survey: 65% of IT Trusts the Cloud as Much or More Than On-Premises Solutions

      Cloud Adoption does not have to mean opening up your organization to increased security risks and threats if the right policies are in place. That’s what a new Cloud Security Alliance survey, titled The Cloud Balancing Act for IT: Between Promise and Peril, found when it surveyed executives and IT managers worldwide.

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      Mentions: Salesforce.com
    3. Hadoop There it is! - Global Hadoop Market 2015-2019

      Hadoop There it is! - Global Hadoop Market 2015-2019

      PRNewswire/ -- Outlook of the global Hadoop market Technavio's market research analysts predict the global Hadoop market to grow at a CAGR of more than 53% over the next four years. Several factors such as data explosion in enterprises and demand for cost-effective solutions to meet big data analytics needs contribute to the growth of this market.

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    4. Top Five Predictions for the Cloud in 2016

      Top Five Predictions for the Cloud in 2016

      As the new year approaches, I predict that 2016 is going to be an incredible year for the cloud. Cloud communications solutions will offer more efficiency, flexibility, and data than ever before. Alongside that growth, cloud security solutions will become increasingly important. Also, collaborations tolls will become an increasingly integrated part of how we do business. 

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      Mentions: Gartner
    5. Latest data from the Valley's oldest VC firm shows one big flaw in the hype around the cloud

      Latest data from the Valley's oldest VC firm shows one big flaw in the hype around the cloud

      One of the biggest trends in the tech industry has been the rise of the "cloud," or services delivered over the web.  But the latest data from Bessemer Venture Partners, the longest-standing VC in Silicon Valley and one of the most active cloud investors, shows there's one big flaw in the hype around cloud: Cloud technology is still heavily concentrated in the US.

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    6. 7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

      7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

      According to a Salesforce report, predictive intelligence yields a 40 percent influence in revenue after 36 months of implementation, and the average lift in conversion rate is 22 percent. Small business owners have the tendency to shy away from advanced technologies like predictive intelligence, however experts in the field say that’s a mistake, and many of today’s platforms can be implemented by merchants on Main Street.

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      Mentions: SMB Marketing Cloud
    7. Salesforce snaps up marketing virtual assistant firm MinHash

      Salesforce snaps up marketing virtual assistant firm MinHash

      Salesforce has acquired MinHash, a startup which leverages artificial intelligence to help marketers put together successful ad campaigns. First reported by TechCrunch this week, the acquisition has now been confirmed by Salesforce and the MinHash team.

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    8. Qvidian’s Latest Release Delivers Deeper Integrations with Salesforce.com

      Qvidian’s Latest Release Delivers Deeper Integrations with Salesforce.com

      The latest enhancements in Qvidian’s industry leading sales execution platform are focused on improving user productivity, empowering users with upgraded analytics and compelling visualizations, deeper integrations with Salesforce.com, as well as supporting Configure, Price, Quote (CPQ) tools.

      Building on Qvidian’s already robust integration with Salesforce.com, users can access Salesforce.com related lists, which is related information for any account, opportunity or lead in a table or list format, directly from Qvidian. This significantly streamlines key elements and information to be included seamlessly into sales documents such as proposals, presentations, and RFP responses.

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      Mentions: Salesforce.com
    9. Salesforce Connect: Delivering Connected Apps for Customer Success

      Salesforce Connect: Delivering Connected Apps for Customer Success

      Salesforce Connect is an exciting new App Cloud integration service that empowers Salesforce users to access and manage data in external apps, whether on-premise or cloud, directly from Salesforce. With Salesforce Connect, your business can be more productive and agile, and deliver new levels of customer success.

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    10. New Salesforce tool lets users have their way with external data

      New Salesforce tool lets users have their way with external data

      Salesforce users have been able to access data in external apps ever since the release of the cloud vendor's Lightning Connect tool last year, but a new generation of the product announced on Thursday extends those ties considerably.  Dubbed Salesforce Connect, the new offering lets employees not only access external data but also proactively manage it.

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    11. 3 Steps to the Proper Care and Handling of Your Data

      3 Steps to the Proper Care and Handling of Your Data

      Your data is a valuable asset that your business relies on. With all the time you’ve spent gathering and building a centralized source of customer information, you want to make sure that your data is helping you make smarter, quicker business decisions, not slowing you down with inaccuracies and unreliable information that you have to work around.

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      Mentions: Salesforce Data.com
    12. Salesforce Announces Marketing Cloud Predictive Journeys, Empowering Marketers To Create Smarter 1-to-1 Customer Journeys

      Salesforce Announces Marketing Cloud Predictive Journeys, Empowering Marketers To Create Smarter 1-to-1 Customer Journeys

      SAN FRANCISCO, Nov. 18, 2015 /PRNewswire/ -- Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced Salesforce Marketing Cloud Predictive Journeys, with Predictive Scores and Predictive Audiences. With Marketing Cloud Predictive Journeys, marketers can fuse CRM and marketing data with relevant contextual data such as web browsing activity and email engagement. 

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      Mentions: Marketing Cloud
    13. Salesforce Delivers 2015 State of Analytics Report, Uncovers Top Trends Driving the Future of Analytics

      Salesforce Delivers 2015 State of Analytics Report, Uncovers Top Trends Driving the Future of Analytics

      PRNewswire/ -- Salesforce [NYSE:CRM], the Customer Success Platform and world's #1 CRM company, delivered the 2015 State of Analytics report. Salesforce Research surveyed global business leaders to discover the changing role of analytics in business, areas where analytics usage is on the rise and how high-performing organizations approach analytics. 

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    14. Amazon wants its cloud service to connect trash cans, toilets and hand sanitizer dispensers

      Amazon wants its cloud service to connect trash cans, toilets and hand sanitizer dispensers

      Amazon's new IoT platform makes it the latest tech company to move into the IoT market, which is estimated to be worth $655 billion this year and grow into a $1.7 trillion market by 2020, according to IDC. Big incumbents like Microsoft and IBM, as well as software giants like Salesforce all have their own IoT platforms, signifying its huge market potential.

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      Mentions: IDC Netflix IBM
    15. Open source signals end to enterprise one-size fits all approach

      Open source signals end to enterprise one-size fits all approach

      As enterprises upgrade application systems, there are moves from enterprise application vendors to incorporate new disruptive technologies, such as mobility, Big Data, analytics and social media. Vendors such as SAP, NetSuite and Salesforce.com are making continuous upgrades to their existing applications with various technologies. The goal of this is to gain a competitive advantage over other enterprise application vendors.

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    16. Smart, Connected Products Will Transform Your Company, Says Harvard Business Review

      Smart, Connected Products Will Transform Your Company, Says Harvard Business Review

      Every day thousands of tiny pieces of data are created by the Internet of Things (IoT), a quickly-growing network of intelligent, connected devices. This new breed of smart products can include everything from the toothbrush you use, to your coffeemaker, and even your car. Salesforce IoT Cloud harnesses this massive stream of customer data and translates and connects it to your company.

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    17. Study Finds Top B2B Marketers Using Predictive Analytics Outperform Counterparts Using Traditional Data Analytics

      Study Finds Top B2B Marketers Using Predictive Analytics Outperform Counterparts Using Traditional Data Analytics

      A commissioned study conducted by Forrester Consulting on behalf of Radius revealed B2B marketing organizations that strategically use predictive analytics outperform other organizations that use more traditional data analytics approaches to improve marketing execution and business results.

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    18. Nonprofit Starter Pack (NPSP) Data Importer Tool Deep Dive

      Nonprofit Starter Pack (NPSP) Data Importer Tool Deep Dive

      Does the thought of migrating data make you want to run screaming? Is your organization using the NonProfit Starter Pack (NPSP)? Do you have data you need to migrate into Salesforce? Fear not System Administrator, the fabulous team over at the Salesforce Foundation has created a tool to help, the NPSP Data Importer tool.

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    19. New Salesforce App Cloud Offers Platform for Building Connected Apps

      New Salesforce App Cloud Offers Platform for Building Connected Apps

      Salesforce has released the Salesforce App Cloud offered as a Platform as a Service (PaaS), which offers new Salesforce platform services such as Force, Heroku Enterprise and Lightning with new shared identity, data and network services to create connected apps. 

       Salesforce Lightning Design System is currently available for free and Trailhead is expected to be generally available in October 2015.

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