1. Articles in category: Analytics Cloud

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    1. Top Five Predictions for the Cloud in 2016

      Top Five Predictions for the Cloud in 2016

      As the new year approaches, I predict that 2016 is going to be an incredible year for the cloud. Cloud communications solutions will offer more efficiency, flexibility, and data than ever before. Alongside that growth, cloud security solutions will become increasingly important. Also, collaborations tolls will become an increasingly integrated part of how we do business. 

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      Mentions: Gartner
    2. CRM to Get Emotional in 2016

      CRM to Get Emotional in 2016

      Temkin Group on Tuesday predicted 2016 will be the year of emotion. That's one of 11 customer experience trends to watch for in the coming year, managing partner Bruce Temkin wrote in a blog post. "Emotion is the component of customer experience that has the largest impact on loyalty, but it is also the area where companies are least adept and often seemingly ignore," he wrote.

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      Mentions: CRM Apple Disney
    3. 7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

      7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

      According to a Salesforce report, predictive intelligence yields a 40 percent influence in revenue after 36 months of implementation, and the average lift in conversion rate is 22 percent. Small business owners have the tendency to shy away from advanced technologies like predictive intelligence, however experts in the field say that’s a mistake, and many of today’s platforms can be implemented by merchants on Main Street.

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      Mentions: SMB Marketing Cloud
    4. @Insidesales .com, the big data unicorn that is transforming the sales industry with its predictive cloud

      @Insidesales .com, the big data unicorn that is transforming the sales industry with its predictive cloud

      This is a great article about one of the Platinum sponsors of Dreamforce.

      Insidesales.com was founded ten years ago by Dave Elkington. The philosophy major from Brigham Young University with no background in sales wanted to see if human behaviour could be predicted and how this might affect business. The explosion of big data and developments in machine learning and AI gave him that opportunity.

      #SalesAcceleration  @AppExchange

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    5. The One Thing Missing in Salesforce’s Growth Plans

      The One Thing Missing in Salesforce’s Growth Plans

      Salesforce currently seems to be largely focused on solidifying its position in its home ground. It has an unassailable stronghold in the Customer Relationship Management (CRM) market. It is also quickly making its presence felt in new categories such as the Service, Marketing and Analytics Cloud.

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    6. Salesforce Delivers 2015 Connected Shoppers Report

      Salesforce Delivers 2015 Connected Shoppers Report

      SAN FRANCISCO, Nov. 19, 2015 /PRNewswire/ -- Salesforce (CRM), the Customer Success Platform and world's #1 CRM company, today released its "2015 Connected Shoppers Report." With the holiday season approaching, the research surveyed more than 2,000 American adults (referred to as "shoppers" or "consumers"), exploring their current attitudes, habits and use of technology as part of the shopping experience.

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    7. Salesforce poached a key Microsoft exec that competed with its main business

      Salesforce poached a key Microsoft exec that competed with its main business

      Salesforce has poached a key executive from Microsoft: the guy that was running Microsoft Dynamics, the product that directly competes with Salesforce's bread-and-butter product "customer relationship management."

       Bob Stutz, who has run Microsoft Dynamics for the past 3.5 years, has been hired away.

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    8. Salesforce Looks to Black Friday/Cyber Monday Social Trends

      Salesforce Looks to Black Friday/Cyber Monday Social Trends

      With Halloween in the rearview mirror, Salesforce is looking ahead to social media marketing trends likely to impact the big Black Friday and Cyber Monday holiday shopping days. In fact, the CRM giant has already counted 225,000 social posts about Black Friday.

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    9. Salesforce Delivers 2015 State of Analytics Report, Uncovers Top Trends Driving the Future of Analytics

      Salesforce Delivers 2015 State of Analytics Report, Uncovers Top Trends Driving the Future of Analytics

      PRNewswire/ -- Salesforce [NYSE:CRM], the Customer Success Platform and world's #1 CRM company, delivered the 2015 State of Analytics report. Salesforce Research surveyed global business leaders to discover the changing role of analytics in business, areas where analytics usage is on the rise and how high-performing organizations approach analytics. 

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    10. Part 4: Cisco on Service Cloud, Analytics Cloud and App Cloud – Dreamforce 2015 Keynote

      Part 4: Cisco on Service Cloud, Analytics Cloud and App Cloud – Dreamforce 2015 Keynote

      Salesforce Vice Chairman Keith Block & Stephanie Buscemi, SVP Product Marketing, Analytics, Salesforce share a vision of how Cisco might use Salesforce Service Cloud, Analytics Cloud and App Cloud. Salesforce Chairman and CEO Marc Benioff talks with Chuck Robbins, CEO, Cisco.

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      Mentions: Dreamforce
    11. Bluewolf’s annual report, The State of Salesforce Report

      Bluewolf’s annual report, The State of Salesforce Report

      In what is arguably AllSalesforce.com’s favorite document of the year, Bluewolf’s annual report, The State of Salesforce Report, does not disappoint.  You’ll want to read it for yourself but here are a few tidbits:

       

      • 57% cited efficiency/productivity gains attributed to Salesforce. 
      • A whopping 75% of users say Salesforce makes it easier to do their jobs.
      • Six out of ten marketers cite data issues as their biggest challenge to producing personalized campaigns.
      • The Analytics Cloud is on fire.  Two thirds of companies reported plans to increase their investment in analytics.
      • 64% of Salesforce customers are planning ...
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    12. Check Out the Winter '16 Release Preview

      Check Out the Winter '16 Release Preview

      Check out the Winter ‘16 Release Preview to see how we have reimagined the Salesforce experience. With over 150 new and improved features in the Winter ‘16 release, you can now create 1-to-1 customer experiences, sell smarter, and go faster than ever before. Get ready for a new kind of customer success with new features like:

      • Sales Wave Analytics App -  Analytics Cloud

      • The Lightning Experience -  Sales Cloud

      • Omni-Channel Service - Service Cloud

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    13. Connected, clean & trusted data: Top Trend In "The State of Salesforce 2015-2016"

      Connected, clean & trusted data: Top Trend In "The State of Salesforce 2015-2016"

      Now in its fourth year, The State of Salesforce report is the definitive guide for how companies use Salesforce: where leading companies are allocating resources, and where cloud industry hype meets hard realities. The report also has an enviable position of being able to track longitudinal trends in the CRM space and serves as fantastic tool to compare your own Salesforce usage against industry benchmarks.  

      .

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    14. Salesforce is considering huge discounts on what it calls its ‘greatest product ever’

      Salesforce is considering huge discounts on what it calls its ‘greatest product ever’

      Ever since last year’s release of Wave, its first data analytics platform, Salesforce CEO Marc Benioff has been all over it, even calling it “the greatest product Salesforce has ever built.” Salesforce said during last earnings call that Wave has signed up some big customers too, including Tyco and Barclays.

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    15. Salesforce Announces European Data Center Opening in August, Plans ... - MarTech Advisor

      Salesforce Announces European Data Center Opening in August, Plans ... - MarTech Advisor

      Salesforce AppExchange is one of the key drivers of this growth. Speaking on both developments, Joachim Schreiner, SVP Central Europe, Salesforce said, “These investments and our focus on customer success are driving our growth, which is also having a ...

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      Mentions: IDC SVP
    16. Salesforce to Invest Over $1 Billion in Germany, Benioff Says

      Salesforce to Invest Over $1 Billion in Germany, Benioff Says

      Salesforce.com Inc. plans to invest more than $1 billion in Germany over the next five years as the company seeks to add customers in industries including automobile manufacturing and machine building, Chief Executive Officer Marc Benioff said. “There ...

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    17. Salesforce launches free Analytics Cloud Playground

      Salesforce launches free Analytics Cloud Playground

      Salesforce has released a free version of its Analytics Cloud, and you don't need a Salesforce account. You can use your own data from CSV or Excel files or import data from Google Sheets. The catch is that the free version won't let you save your data or the interactive visualization, although you can export a static image. (There are also limits of 20M file size and 2,000 rows for a Google spreadsheet). All data stays on your own computer.

       

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    18. Salesforce Teams Up With Google, Cloudera And More To Bring Big Data To Its Analytics Cloud

      Salesforce Teams Up With Google, Cloudera And More To Bring Big Data To Its Analytics Cloud

      Salesforce announced partnerships with six big data players–Google, Cloudera, Hortonworks, New Relic, Informatica and Trifacta–that it believes will help solve the “last mile” problem for using vast quantities of data. Sales and services customers at those vendors who want an easier way to look at real business problems will now have access to Salesforce’s cloud offering, while customers of Marc Benioff’s cloud customer relationship management company can choose from several data management tools. The problem, Salesforce executive Keith Bigelow told reporters in a briefing on Wednesday, is that with the amount of available data doubling at ...

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    19. Bluewolf Named a Worldwide Leader in the IDC MarketScape Salesforce

      Bluewolf Named a Worldwide Leader in the IDC MarketScape Salesforce

      Bluewolf’s recent achievements in the Salesforce ecosystem include:

      • Salesforce Fullforce Master designations across Sales, Service, and Platform, joining an elite group of Salesforce partners to hold all three.

      • Deployed its largest Salesforce Service Cloud implementation in Australia with Australia Post. With Bluewolf, Australia Post cut down its customer call centre assistance from 160 clicks between different platforms to just 11 clicks.

      • Vertical depth with the launch of AppealsTrak, a Salesforce Fullforce certified industry solution for public sector/government. With AppealsTrak, the New Jersey Department of Labor has successfully reduced its average appeals processing time from 160 days to less ...

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    20. Here's another sign that Salesforce is cozying up with a nicer Microsoft

      Here's another sign that Salesforce is cozying up with a nicer Microsoft

      In another sign of cozying up with long-time nemesis Microsoft, Salesforce has released a new app that makes integration between Salesforce Analytics Cloud and Microsoft Excel a lot easier.

      On Monday, Salesforce launched the Salesforce Wave Connector App for Excel, which basically allows users of Salesforce's Analytics platform Wave to import Excel data with a few simple mouse clicks. Once the data's in the Wave platform, users can create all kinds of charts and tables, getting a much better visual analysis of their data. 

       

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