1. Articles in category: IoT

    1-13 of 13
    1. Salesforce's 2017 will be headlined by its Lightning experience for managing connected apps

      Salesforce's 2017 will be headlined by its Lightning experience for managing connected apps

      Lightning serves as one of the brand's launchpads (and key strategies) for serving connected apps and the Internet of Things, which for its purposes, Salesforce refers to as the "Internet of Customers."  Elements of the developer-focused user experience has since been infused into some of the company's cornerstone products, such as Sales Cloud and Service Cloud.

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    2. CES 2016 Opens with Technology Changing the World

      CES 2016 Opens with Technology Changing the World

      The latest game-changing innovations revolutionizing our world took center stage on opening day of CES® 2016. More than 3,600 exhibitors unveiling new products on the largest show floor in CES history – spanning more than 2.4 million NSF – and keynotes from the leaders of Netflix, GM and IBM kicked off the world’s largest innovation event.  Salesforce was there too.

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    3. Salesforce: The Internet Of Things Will Merge Product Experience With Customer Experience

      Salesforce: The Internet Of Things Will Merge Product Experience With Customer Experience

      The title is a key takeaway from a discussion Barry Levine had recently with Scott McCorkle, CEO of Salesforce’s Marketing Cloud. Levine wanted to understand what his company’s newly announced IoT Cloud could mean for marketers and customers, beyond just more data from everywhere.

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      Mentions: Marketing Cloud B2B
    4. Amazon wants its cloud service to connect trash cans, toilets and hand sanitizer dispensers

      Amazon wants its cloud service to connect trash cans, toilets and hand sanitizer dispensers

      Amazon's new IoT platform makes it the latest tech company to move into the IoT market, which is estimated to be worth $655 billion this year and grow into a $1.7 trillion market by 2020, according to IDC. Big incumbents like Microsoft and IBM, as well as software giants like Salesforce all have their own IoT platforms, signifying its huge market potential.

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      Mentions: IDC Netflix IBM
    5. Smart, Connected Products Will Transform Your Company, Says Harvard Business Review

      Smart, Connected Products Will Transform Your Company, Says Harvard Business Review

      Every day thousands of tiny pieces of data are created by the Internet of Things (IoT), a quickly-growing network of intelligent, connected devices. This new breed of smart products can include everything from the toothbrush you use, to your coffeemaker, and even your car. Salesforce IoT Cloud harnesses this massive stream of customer data and translates and connects it to your company.

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    6. Cloud Consulting Acquisitions Accelerate

      Cloud Consulting Acquisitions Accelerate

      The recent flurry of consulting company acquisitions focused on cloud computing is another clear indication of the accelerating shift of IT systems and enterprise applications to Software as a Service, Platform as a Service and Infrastructure as a Service alternatives. IT and business decision-makers are no longer asking why they should move to the cloud.

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