1. Articles in category: Featured Partner Content

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    1. Marc Benioff – I want customers to cry when they leave Dreamforce

      Marc Benioff – I want customers to cry when they leave Dreamforce

      To a seasoned Dreamforce-goer like myself, there are several things you can confidently expect from CEO Marc Benioff’s keynote.

      There will be customer testimonials, some kind of rock star moment and co-founder Parker Harris will be sent out on stage in some sort of funny costume.

      Oh and the whole shebang will run over time.  And it did.

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    2. Bluewolf’s annual report, The State of Salesforce Report

      Bluewolf’s annual report, The State of Salesforce Report

      In what is arguably AllSalesforce.com’s favorite document of the year, Bluewolf’s annual report, The State of Salesforce Report, does not disappoint.  You’ll want to read it for yourself but here are a few tidbits:

       

      • 57% cited efficiency/productivity gains attributed to Salesforce. 
      • A whopping 75% of users say Salesforce makes it easier to do their jobs.
      • Six out of ten marketers cite data issues as their biggest challenge to producing personalized campaigns.
      • The Analytics Cloud is on fire.  Two thirds of companies reported plans to increase their investment in analytics.
      • 64% of Salesforce customers are planning ...
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    3. Kaiser Mulla-Feroze Joins Totango As Chief Marketing Officer

      Kaiser Mulla-Feroze Joins Totango As Chief Marketing Officer

      Mulla-Feroze joins Totango after 12 years in executive positions at Salesforce.com across products, marketing, and business development. Most recently he was GM of the Remedyforce business at Salesforce.com, a partnership with BMC Software. In his early days at the company, Mulla-Feroze was instrumental in establishing Salesforce.com’s product leadership position as the head of product management and product marketing. Previously in his career, Mulla-Feroze also served as a consultant at Accenture and the Corporate Executive Board. He holds an MBA from the Stanford Graduate School of Business.

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    4. Enabling State & Country as Picklists in Salesforce - Part 2

      Enabling State & Country as Picklists in Salesforce - Part 2

      In Part 1 of this post, we outlined the process of enabling the new State and Country as Picklistsfeature in your org, and went over the first step of enabling and configuring the feature. This post will address the data mapping and conversion process.

      Salesforce has provided an interface that allows you to select one or more values and map them to their newly standardized values. The interface shows a consolidated list of all values that show up in any of the standard State or Country fields, so you won’t have to map each object individually. First you ...

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      Mentions: Apex
    5. LevelEleven Completes $1.5 Million Seed Financing Round With $500K in New Funding

      LevelEleven Completes $1.5 Million Seed Financing Round With $500K in New Funding

      Detroit-based LevelEleven, a new company focused on enterprise gamification and CRM solutions, today completed its $1.5 million seed financing with an additional $500,000. The seed round was led by Detroit Venture Partners with additional funding from private equity investor Rick InatomeHyde Park Venture Partners, and The First Step Fund. The company, located in downtown Detroit's M@dison Building in the heart of the city's fast-growing high-tech hub, previously raised the initial $1 million in October 2012.

       They are ranked as the #1 most popular gamification offering in the Salesforce AppExchange.

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    6. The State of Multichannel Customer Service: The View from Where We’re Standing

      The State of Multichannel Customer Service: The View from Where We’re Standing

      It’s been said that what you see and hear depends a great deal on where you’re standing. In customer service, there are three players involved – the agent, customer and brand. As the provider of the  first integrated, multichannel desktop, it’s essential to examine these three perspectives to better understand the state of customer service today.

      To gain that 360-degree view, we enlisted the help of Harris Interactive and Dr. Natalie Petouhoff. Here’s what we found:

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    7. Top Features From The Salesforce ‘13 Spring Release

      Top Features From The Salesforce ‘13 Spring Release

      Bluewolf’s cloud application innovation practice, Bluewolf Beyond, comes together for every Salesforce release to determine how new features can help our clients accelerate revenue growth. The Salesforce Spring ‘13 release includes exciting advancements: expanded Touch and mobile offerings, prospect targeting with Marketing Cloud, more relevant Chatter content, and new custom development opportunities through Force.com. 

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