1. Articles in category: Featured

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    1. Salesforce's 2017 will be headlined by its Lightning experience for managing connected apps

      Salesforce's 2017 will be headlined by its Lightning experience for managing connected apps

      Lightning serves as one of the brand's launchpads (and key strategies) for serving connected apps and the Internet of Things, which for its purposes, Salesforce refers to as the "Internet of Customers."  Elements of the developer-focused user experience has since been infused into some of the company's cornerstone products, such as Sales Cloud and Service Cloud.

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    2. Salesforce CEO Marc Benioff predicts 'a lot of dead unicorns' and cheap startups to buy

      Salesforce CEO Marc Benioff predicts 'a lot of dead unicorns' and cheap startups to buy

      The feeling in the air is that the economy is headed toward a global recession. And that puts strong and growing tech companies like Salesforce in a position to go shopping as stock prices and private valuations decline.  Bloomberg asked Salesforce CEO Marc Benioff, point blank, if he's got any plans to step up his acquisitions. 

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    3. Bluewolf’s annual report, The State of Salesforce Report

      Bluewolf’s annual report, The State of Salesforce Report

      In what is arguably AllSalesforce.com’s favorite document of the year, Bluewolf’s annual report, The State of Salesforce Report, does not disappoint.  You’ll want to read it for yourself but here are a few tidbits:

       

      • 57% cited efficiency/productivity gains attributed to Salesforce. 
      • A whopping 75% of users say Salesforce makes it easier to do their jobs.
      • Six out of ten marketers cite data issues as their biggest challenge to producing personalized campaigns.
      • The Analytics Cloud is on fire.  Two thirds of companies reported plans to increase their investment in analytics.
      • 64% of Salesforce customers are planning ...
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    4. The guy in charge of 'the greatest product Salesforce has ever built' has left that role

      The guy in charge of 'the greatest product Salesforce has ever built' has left that role

      Keith Bigelow, the man in charge of Salesforce's new Wave data analytics product, is no longer in that role, the company confirmed to The Information.

       But Bigelow has not left the company, Alex Dayon, president of products for Salesforce told The Information.

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    5. SaaS' Next Wave: Customer Lifetime Value Management

      SaaS' Next Wave: Customer Lifetime Value Management

      Salesforce's latest quarter, along with the buzz surrounding its upcoming Dreamforce lovefest, have showcased CRM's rapid migration to the cloud. However, today's SaaS CRM solutions deliver limited value-add if the organizations that use them are unable to realize marketing and sales promises. This is especially true for those guiding prospective customers on an omnichannel journey.

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    6. Salesforce.com's President Explains How It Wins Big Customers And Learns From Startups

      Salesforce.com's President Explains How It Wins Big Customers And Learns From Startups

      Salesforce.com hosted its Connections conference in New York City last week to debut improvements to its marketing cloud and Wave applications product. Forbes ventured into the bowels of the Jacob K. Javits Convention Center to speak with Salesforce president Keith Block about the announcements and how Salesforce sees the market today, from landing more million-dollar customers to the cloud ...

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    7. Salesforce's $20 Billion Man--Keith Block Aims High

      Salesforce's $20 Billion Man--Keith Block Aims High

      When Keith Block was famously hired by Salesforce.com CEO Marc Benioff after his firing from Oracle, his was seen as a fundamentally important hire. Indeed, Benioff stated at the time that he felt Block is the best sales executive the enterprise software industry has ever seen. Block was appointed as president and, arguably, heir apparent to the Salesforce throne. 

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    8. The SAP Money Pit: Plenty of Waste in Need of SaaS Efficiencies

      The SAP Money Pit: Plenty of Waste in Need of SaaS Efficiencies

      There’s a giant sucking sound emanating from most large enterprise IT departments. It’s called SAP . The devilishly complex ERP product cum application platform has a life of its own that resists all attempts at efficiency, simplification and IT budget cutting. SAP is the enterprise equivalent of an out-of-control defense contract with C-level business managers playing the part of U.S. Defense Secretary, endlessly shoveling money at overdue and over-budget projects. This characterization may seem harsh until you read the book SAP Nation by Vinnie Mirchandani, which catalogs the real and hidden costs of using SAP. Mirchandani, a ...

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      Mentions: S&P Salesforce.com
    9. Salesforce revenue grows, but shares dip on disappointing outlook

      Salesforce revenue grows, but shares dip on disappointing outlook

      The San Francisco-based cloud business software company beat Wall Street’s expectations by posting quarterly revenue of $1.38 billion, up from $1.08 billion last year. Salesforce also reported a loss of $38.9 million, or 6 cents per share, which represents an improvement from the $124.4 million it lost during the same quarter last year. The company said operating expenses increased by $167 million, to $1.07 billion, year-over-year

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    10. Now only one month old, Salesforce.com gives Wave analytics cloud a big boost

      Now only one month old, Salesforce.com gives Wave analytics cloud a big boost

      One month in, Salesforce.com is already giving a booster shot to its new Analytics Cloud, Wave.

      Announced at the kickoff of the Salesforce.com World Tour in New York City on Wednesday, the data-driven platform is getting reinforced with information and services provided by more than 45 financial and technology industry partners.

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    11. The Best CRM: New vs Old [infographic]

      The Best CRM: New vs Old [infographic]

      Customer relationship management (CRM) is nothing new, but the ways in which sales teams can utilize the platform has evolved significantly. In the past, it was one-way data. Today, data is social and sharable. It enables collaboration between teams for better results.

      Even more, up to $1.3 trillion in value is left on the table by companies using old CRM tools, according to MGI research. This value can be accessed using today's social CRM.

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    12. 5 Steps to Maximizing Facebook for Salespeople

      5 Steps to Maximizing Facebook for Salespeople

      Facebook can be an unwieldy and confusing platform for salespeople who want to take advantage of the opportunity to connect with over a billion people who have Facebook accounts. In this post, I’ll help you understand how you can use Facebook for business in 5 simple steps and I’ll share with you what you should be doing on a daily basis to build your business.

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      Mentions: Electronic Arts
    13. The Fascinating Psychology Behind Word of Mouth Marketing

      The Fascinating Psychology Behind Word of Mouth Marketing

      On the second day of South by Southwest Interactive hoards of hungover techies and early birds streamed into the Hilton Austin to hear marketing expert and Wharton School professor Jonah Berger.

      Berger's talk centered around something rather old school: Word of mouth.

      The topic is a passionate one for Berger. Before his talk, Berger told me over coffee that he's not so sure about the of-the-moment advertising strategies often positioned as theonly way business owners--especially small-business owners--can expand their brand and engage consumers. "Word of mouth is still very powerful," he added.

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    14. #Salesforce15: Execs Share Favorite Moments in Salesforce.com History

      #Salesforce15: Execs Share Favorite Moments in Salesforce.com History

      It’s been almost 15 years since salesforce.comfirst disrupted the enterprise software industry with new models for technology, business, and corporate philanthropy. Along the way, amazing memories have been made by those involved, including employees, customers, and partners.

      We asked longtime salesforce.com executives to share some of their highlights through the years and what the company means to them.

       

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    15. The mobile, customer experience connection

      The mobile, customer experience connection

      Over the last six months, we have been covering customer experience management from a lot of angles. We've seen advantages and disadvantages, and we've seen what happens when data collection turns ugly, but at Mobile World Congress last week, I saw a strong connection between mobile and managing the customer experience that I hadn't considered fully before.

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