1. Articles in category: Customers

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    1. Demystifying the Numbers behind Salesforce.com’s AppExchange

      Demystifying the Numbers behind Salesforce.com’s AppExchange

      Endless material has been published about how to list on the AppExchange and around native apps, Salesforce 1 ready apps, lightning ready apps, managed packages etc. All hugely important, but I’m not diving into the weeds here. The AppExchange has just flown past a much more important milestone than it’s 10th birthday. 3.5 million app installs. 

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    2. Salesforce Announces New Marketing Cloud Services, Empowering Retailers to Create Smarter 1-to-1 Customer Journeys

      Salesforce Announces New Marketing Cloud Services, Empowering Retailers to Create Smarter 1-to-1 Customer Journeys

      New services deliver a framework for digital transformation and capabilities to deploy and manage journeys for retailers. Salesforce delivers the world's #1 CRM combined with industry and cloud transformation expertise to help retailers, including Ralph Lauren, Room & Board and TOMS, to use the Salesforce Marketing Cloud to connect with customers in a whole new way.

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    3. Meet the 20 Tech Insiders Defining the 2016 Presidential Campaign

      Meet the 20 Tech Insiders Defining the 2016 Presidential Campaign

      Nothing related to Salesforce but topical and many on the list you would not expect.  This is the election when Silicon Valley finally upstages the old 20th-­century power structure and seizes control of the political game. The post Meet the 20 Tech Insiders Defining the 2016 Campaign appeared first on WIRED .

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      Mentions: Apple House Cisco
    4. Appy Salesforce.com Isn't Partying Over Apple's Store

      Appy Salesforce.com Isn't Partying Over Apple's Store

      "The rest of the story..."

      Years before there was an Apple App Store, there was the App Store name, a natural for a cloud software company like Salesforce.com, but even better for a company named Apple. So Salesforce CEO Marc Benioff gave the name to Apple CEO Steve Jobs and instead opened Salesforce's "AppExchange" in 2006, 10 years ago this week.

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    5. Salesforce Service Cloud Named a Leader by Forrester Research

      Salesforce Service Cloud Named a Leader by Forrester Research

      SAN FRANCISCO, Jan. 7, 2016 /PRNewswire/ -- Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced Salesforce Service Cloud was named a leader by Forrester Research in its reports, The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q4 2015, and The Forrester Wave™: Customer Service Solutions For Midsize Teams, Q4 2015.

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    6. CRM to Get Emotional in 2016

      CRM to Get Emotional in 2016

      Temkin Group on Tuesday predicted 2016 will be the year of emotion. That's one of 11 customer experience trends to watch for in the coming year, managing partner Bruce Temkin wrote in a blog post. "Emotion is the component of customer experience that has the largest impact on loyalty, but it is also the area where companies are least adept and often seemingly ignore," he wrote.

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      Mentions: CRM Apple Disney
    7. What the future of social media means for the brand strategies of Vice, BBC and Salesforce

      What the future of social media means for the brand strategies of Vice, BBC and Salesforce

      Social media is constantly changing but unlike other marketing disciplines there’s no theory of everything that defines it. If marketers are to understand how to properly tie these communities together then there are five issues Vice, BBC and Salesforce outlined at We Are Social's Think Forward event that brands must address.

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    8. 3 Steps to the Proper Care and Handling of Your Data

      3 Steps to the Proper Care and Handling of Your Data

      Your data is a valuable asset that your business relies on. With all the time you’ve spent gathering and building a centralized source of customer information, you want to make sure that your data is helping you make smarter, quicker business decisions, not slowing you down with inaccuracies and unreliable information that you have to work around.

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      Mentions: Salesforce Data.com
    9. Salesforce Announces Marketing Cloud Predictive Journeys, Empowering Marketers To Create Smarter 1-to-1 Customer Journeys

      Salesforce Announces Marketing Cloud Predictive Journeys, Empowering Marketers To Create Smarter 1-to-1 Customer Journeys

      SAN FRANCISCO, Nov. 18, 2015 /PRNewswire/ -- Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced Salesforce Marketing Cloud Predictive Journeys, with Predictive Scores and Predictive Audiences. With Marketing Cloud Predictive Journeys, marketers can fuse CRM and marketing data with relevant contextual data such as web browsing activity and email engagement. 

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      Mentions: Marketing Cloud
    10. APX Labs Closes New Round of Funding to Connect the World's Industrial Workforce

      APX Labs Closes New Round of Funding to Connect the World's Industrial Workforce

      WASHINGTON, Nov. 18, 2015 /PRNewswire/ -- APX Labs, the developer of the Skylight platform for enterprise wearable technology, today announced that GE Ventures and Salesforce Ventures participated in its most recent round of financing. The addition of GE Ventures as an APX Labs investor accelerates their common vision to digitally transform the industrial enterprise. 

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    11. Salesforce needs to show Wall Street some big new customers to keep up its winning streak

      Salesforce needs to show Wall Street some big new customers to keep up its winning streak

      Salesforce is on a roll, with an impressive string of quarterly results that have topped analyst targets and its stock trading at record highs. But Wall Street wants more, and investor focus during Saleforce's quarterly earnings call Wednesday will shift to the pipeline of big enterprise deals that many hope will fuel the company's next phase of growth. 

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    12. Salesforce Kicks Off All-New World Tour in New York City

      Salesforce Kicks Off All-New World Tour in New York City

      SAN FRANCISCO, Nov. 17, 2015 /PRNewswire/ --   Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced the kick off of the all-new Salesforce World Tour in New York City.  Company President and Vice Chairman Keith Block to keynote first stop in Salesforce's annual roadshow.

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    13. Salesforce Unveils Trailhead to Train Its Growing User Base

      Salesforce Unveils Trailhead to Train Its Growing User Base

      In case you missed it last week - Trailhead is designed to bring greater online access to Salesforce training and certification. "Trailhead is a fun, easy way to learn, and it's online; so you can log in anywhere on any device," Sarah Franklin, vice president of admin marketing at Salesforce.

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      Mentions: Salesforce.com IDC
    14. @Bluewolf Named to HfS 'Winner's Circle' in its 2015 Salesforce Services Blueprint Report

      @Bluewolf Named to HfS 'Winner's Circle' in its 2015 Salesforce Services Blueprint Report

      Bluewolf, a global consulting agency, today announced it has been named to HfS' "Winner's Circle" in its 2015 Salesforce Services Blueprint Report. HfS is an analyst authority and global network for IT and business services. The report covers the roles and capabilities of 22 industry service providers, as well as current trends and forward-looking market activity around the Salesforce App Cloud.

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    15. Why B2B Software Should Be Built Around the Customer Experience

      Why B2B Software Should Be Built Around the Customer Experience

      The consumerization of IT has changed the game in the business-technology industry. From product development to deployment to support, users have had to recalibrate their standards for their user experience.

      Nowhere is this knowledge more key than on one of tech marketing's biggest stages: Dreamforce. This "Super Bowl of Software," held annually in San Francisco and attracting well over 150,000 attendees in September of this year, represents a community of business software users that exemplify these key shifts in the tech industry. 

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    16. Salesforce.com’s Marc Benioff Focuses on Many Stakeholders

      Salesforce.com’s Marc Benioff Focuses on Many Stakeholders

      Salesforce.com Chief Executive Marc Benioff grabbed the spotlight earlier this year as he led a successful campaign against Indiana’s Religious Freedom Restoration Act.

      The Wall Street Journal’s Monica Langley spoke with Mr. Benioff about corporations taking on causes. Here are edited excerpts of the discussion.

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    17. Salesforce Plans To Double Seattle Area Workforce, Open New Office

      Salesforce Plans To Double Seattle Area Workforce, Open New Office

      SAN FRANCISCO /PRNewswire/ -- Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced plans to double its workforce in the Seattle area. The company is expanding its team of highly skilled enterprise software engineers in the Seattle area, which will become one of the company's largest engineering hubs globally.

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      Mentions: Salesforce CRM
    18. FieldAware's Mobile Field Service Automation Applications Now Available On The Salesforce AppExchange

      FieldAware's Mobile Field Service Automation Applications Now Available On The Salesforce AppExchange

      @FieldAware, a leader in made-for-mobile, cloud-based field service automation solutions, has launched its mobile application on the Salesforce AppExchange. FieldAware's mobile application on the Salesforce AppExchange provides customers with an enterprise-class solution for automating and optimizing field service operations. 

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