1. From the Editor

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    1. Apttus Accelerate 2016

      Apttus Accelerate 2016

      Apttus Accelerate is the only conference focused on creating Quote-to-Cash success for your organization.  

      Hear from industry thought leaders, Apttus and Salesforce executives, and Apttus customers on how the WHOLE business can come together to drive speed, scale and growth on the Salesforce platform.  We are also thrilled to announce this year’s special guest speaker, Jay Leno! Plus, we have a mini-conference dedicated for Salesforce admins and developers – Salesforce Dreamin’!

      We’re giving away 5 free passes – enter to win HERE!

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    2. Bluewolf’s annual report, The State of Salesforce Report

      Bluewolf’s annual report, The State of Salesforce Report

      In what is arguably AllSalesforce.com’s favorite document of the year, Bluewolf’s annual report, The State of Salesforce Report, does not disappoint.  You’ll want to read it for yourself but here are a few tidbits:

       

      • 57% cited efficiency/productivity gains attributed to Salesforce. 
      • A whopping 75% of users say Salesforce makes it easier to do their jobs.
      • Six out of ten marketers cite data issues as their biggest challenge to producing personalized campaigns.
      • The Analytics Cloud is on fire.  Two thirds of companies reported plans to increase their investment in analytics.
      • 64% of Salesforce customers are planning ...
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    3. .@Dreamforce Fine Dining – Impress the One You’re With

      .@Dreamforce Fine Dining – Impress the One You’re With

      Dreamforce is looming and you know what that means.  Time to grab space early at some fantastic San Francisco restaurants near the Moscone Center.  If you are planning to entertain clients, partners, colleagues or your new Salesforce.com friends, we’ve got some great recommendations for you courtesy of our friends at www.EatDrinkLucky.com.

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    4. Dreamforce 2014: When Keith Block Officially Became Salesforce.com's $20B Man

      Dreamforce 2014: When Keith Block Officially Became Salesforce.com's $20B Man

      Oh what a difference a few months makes. Or not.  Way back in April, light years ago as tech horse races go, Keith Block made the bold claim that Salesforce would overtake SAP as leader of the Enterprise software world. Many scoffed. A few believed. In a Monday Dreamforce keynote Block once again threw down the gauntlet.  He set the goal at $20B to make that a reality.

      Lunatic ramblings of a man possessed?  Or a measured prediction from perhaps the most accomplished practitioner of enterprise software warfare to ever come down the pipe? We think the latter.  Here’s ...

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    5. Kaiser Mulla-Feroze Joins Totango As Chief Marketing Officer

      Kaiser Mulla-Feroze Joins Totango As Chief Marketing Officer

      Mulla-Feroze joins Totango after 12 years in executive positions at Salesforce.com across products, marketing, and business development. Most recently he was GM of the Remedyforce business at Salesforce.com, a partnership with BMC Software. In his early days at the company, Mulla-Feroze was instrumental in establishing Salesforce.com’s product leadership position as the head of product management and product marketing. Previously in his career, Mulla-Feroze also served as a consultant at Accenture and the Corporate Executive Board. He holds an MBA from the Stanford Graduate School of Business.

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