1. Salesforce Pardot Adds to the B2B Marketer's Tool Kit

    Salesforce Pardot Adds to the B2B Marketer's Tool Kit

    CHANNEL: Marketing Automation San Francisco-based Salesforce today made generally available a project it had been beta testing since the beginning of this year: Pardot Engagement Studio. It is, as the name suggests, an offspring of B2B marketing automation provider Pardot, which came to Salesforce via its $2.5 billion acquisition of ExactTarget in 2013.

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    1. These systems are moving from a system of record, to one of engagement, to one of intelligence.
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