1. Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness

    Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness

    Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness The Pardot Engagement Studio lets B2B marketers build, visualize, test and measure buyers' response to marketing campaigns. Salesforce.com is releasing an update to its Pardot marketing automation software, which is designed to give marketers a more detailed yet easier visual view of how various aspects of a campaign are performing.

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  1. Quotes

    1. One beta user said it was as easy as building a Spotify playlist.
    2. Normally, that's the kiss of death because you just don't know if that same level of interest will be there in a month and the salesperson has to remember to follow up.
    3. With the granularity of detail Pardot Engagement Studio provides, we're able to dynamically target different types of messaging to different agents to enable them to deliver personalized experiences to their clients, as well as improve the connection and visibility between sales and marketing.
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