1. Is Microsoft making a serious play for Salesforce’s crown with Power Apps and new Dynamics 2016 features?

    Is Microsoft making a serious play for Salesforce’s crown with Power Apps and new Dynamics 2016 features?

    Wrapping CRM service capability together into apps is handled by Force.com or, to a lesser extent, mobile app wrapper Salesforce1. Computing asked Nicole Herskowitz, senior director at Microsoft, who had just demoed Power Apps on-stage, whether or not she considered Power Apps to be a direct play for Force.com's customer base.

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  1. Quotes

    1. As you can see, [Salesforce] are a partner from our perspective, where their data is important and can help solve a set of problems that their customers have today as well, which is not just Salesforce data but looking at other data too when building applications.
    2. This is a company that has Azure and a lot of platforms and capacity in other fields, as well as the brand name, so in trying to leverage this capability, they can go after other kinds of ERP software.
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