1. Are You Too Nice to Close the Deal?

    Are You Too Nice to Close the Deal?

    Josh has been in sales for nearly six years. He has great customers, and he wants more. So what’s the problem? By analyzing his prospecting activity, Josh has come to the conclusion that he’s spending an inordinate amount of time volunteering and building relationships. But the activities haven’t added enough new clients to justify his time and financial expenditures.

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