1. Business Data, It Shouldn’t be this Hard

    Business Data, It Shouldn’t be this Hard
    Everyone who has invested any money in deploying CRM applications (like salesforce.com) understands that their ROI will be heavily impacted by the actual quality of the data in the system. "Garbage in, garbage out" is an expression we all can identify with, yet many of you are still struggling to solve this problem. Why is it that it's easy to find good third party data sources but it's really challenging to make that data work seamlessly within your applications and business process flows.
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