1. 3 Ways Dreamforce 2013 Will Affect Your Marketing Data

    3 Ways Dreamforce 2013 Will Affect Your Marketing Data

    Athough Dreamforce is all about the human, face-to-face experience, there was still plenty of news on the data front, especially for marketers. Here are three insights.

    Data.com's Andy MacMillan discussed increasing data quality during the Data.com keynote. The concept of a CRM system automatically updating and correcting data was the most important thing to come out of last year's Dreamforce, and today, it's about clean data.

     

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