1. Oracle, Salesforce Lead CRM Applications Market in 2011: IDC

    The global customer relationship management (CRM) applications market recorded a “very strong” performance in the first half of this year, with revenues totaling $9.2 billion, with semiannual year-on-year growth of 13.3 percent, a third stronger than what it was a year ago, according to IT research firm International Data Corporation’s (IDC) Worldwide Semiannual CRM Applications Tracker.
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    1. The CRM applications market experiences growth in an organic relationship with broader market conditions and organizational performance. Movements such as social and mobile are bringing consumer-like experience requirements to all aspects of end-customer engagement with the companies with whom they conduct business.
    2. The fragility of the global recovery has placed a greater need for software and services that help drive down costs, manage risk, improve efficiencies of production and identify new opportunities for growth.
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