Social Enterprise: How Salesforce.com Uses Twitter
In taking a closer look at the Salesforce Twitter page, a few things stand out as best practices for all organizations.
Salesforce.com realizes that this is all about community and rather than have you hopelessly stumble across other SFDC enthusiasts, they've created organized lists of the people you should follow:
2. Empower Your Employees To Be Social
While not officially confirmed, they clearly have some sort of Social Media policy where employess are encouraged to post a version of the following phrase "Views expressed on Twitter are my own" to their profiles. Some organizations fear this approach would restrict their employees from tweeting but it seems to have the opposite effect on the SFDC crew.
3. Practice What You Preach
Salesforce cannot talk about "The Social Enterprise" if they are not acting like a Social Enterprise. They are incredibly socially active on Twitter and to be clear, quantity does not indicate quaility but take a good look at your organization and see how many people have more than 1k tweets. Here is a snapshot taken from a 5 minute scan on their Twitter page.
- @themayorpete = 64k+ tweets
- @marcusnelson = 15k+ tweets
- @SejalDhruva= 11k+ tweets
- @alextoussaint = 11k+ tweets
- @Mrgareth= 11k+ tweets
- @Kellblog = 4k+ tweets
- @markstanley = 3k+ tweets
- @shakeellamba = 1409 tweets